Our Story

 

 

There’s nothing more precious than children.

That’s a simple idea, and one that’s guided our approach to designing and manufacturing children’s clothing and accessories since 1947, when Snugabye founder Louis Davis put his textile expertise to work to produce a more comfortable line of cloth baby diapers. As years went on, our product line slowly grew to include a full range of cotton-soft sleepwear for babies. Much has changed, but our commitment to quality and customer satisfaction has never wavered.

Now, Snugabye is world-renowned for irresistibly cute designs and production innovation. We make our baby and toddler sleepwear, body suits and sleeping bags with the utmost care to ensure a perfect night’s sleep for your little one. We use only the finest materials for breathability and comfort, while our rigorous manufacturing standards ensure that every Snugabye product is easy to clean and durable enough to handle even the most active playtime adventures.

While we may have made it our business to keep your little one warm and comfortable, we remain as focused as ever on product innovation. We developed several parent-friendly inventions such as our Convert-A-Foot sleepers that allow baby to keep her feet free while playing, or wrapped snug when bedtime arrives. It’s that commitment to developing fun, practical, fashion-forward products that’s helped us build trust with parents across North America and beyond.

A new generation of sleepwear, playwear and more, for the little loves in your life. From a name mothers know and trust

— Jamie Davis, Vice President